The Coca-Cola Fiend

Back in the 80's, Coca-Cola tried to change their formula to so-called "New Coke", the fallout of which is why, until the last couple of years, cans of coke were labeled "Coca-Cola Classic". The rather compelling story of "New Coke" can be found on Wikipedia (of all the unlikely places to find a compellingly-written story).

I have said previously on this blog that Coca-Cola is awesome and I am here to say it again. Coca-Cola is fucking awesome. I'd like to elaborate on that starting premise.

Coca-Cola, as declared by a paper airline napkin, is "zesty and refreshing on the first sip and full and rich on the last". It has an impenetrable depth of flavor that, far from being intimidating, tastes easy and approachable even as it dares you to bury yourself in it's complexity. It complements most food and liquor remarkably well (my favorite pairing being with Chinese food). It has mild medicinal effects. In short, Coke is everything I believe a beverage should be.

My fascination with Coca-Cola led me to discover that different countries have been permitted to tweak the original formula for local tastes. Despite Andy Warhol's rather inspiring quote, not all cokes are created equal. The Apple House tasting team had one of its more epic sessions comparing cokes from the US, Mexico ("Mexicoke"), France and Spain. I must be getting spoiled by all of the options available to me as a resident of a major US city, because I think there really should be a store/soda bar somewhere in San Francisco that sells Coca-Colas from every country that coke is bottled in.

I'd also love to be able to taste older formulations of Coca-Cola, particularly the very earliest incarnations that still contained modest quantities of cocaine. In fact, crazy as it may sound, I would like to see that oldest formula reintroduced. At low concentrations, there's no reason that such a soda would be particularly dangerous or addictive. Coca-leaf tea is still consumed all over the Andes without causing problems. It is treated like coffee is treated here-- as a mild stimulant to power people through the working day. Of course, I expect that this retro coke would have considerably more kick than the current formula.

Flavor-wise, coke holds up well against craft sodas, though there is a key difference in approach. Like a good second-day gumbo (gumbo is always better the second day), Coca-Cola's flavors are married such that the individual ingredients cannot be parsed out. This is ideal for easy drinking and culinary harmony, but it plays poorly with gourmets who've been taught to pick out flavor notes, as with wine. Excellent craft sodas like Virgil's Rootbeer and Red Bull's Cola make their concoctions' individual components as clear as possible in the tasting. To sip one of these sodas is to take a tour of the ingredients proudly labeled on the back of the container: nutmeg, cinnamon, anise, clove, cardamom, cassis oil, etc. While purported ingredients for Coca-Cola's famously secret recipes are similarly complex and exotic (neroli oil, anyone?), the difference is one of taste rather than of quality. Coca-Cola produces a more harmonious soda while the best craft soda makers sacrifice harmony for a more explicit complexity. With the notable exception of Coke's choice of sweetener, there are no culinary grounds to fault or marginalize the quality of Coke as a world-class soda. Anyone who has, as I have, made a point to compare every available cola must inevitably recognize the resounding excellence of Coca-Cola.